Great Jobs KC

Digital/ Social Media Marketing

What is it?

A digital/social media marketing person, also sometimes referred to as a digital marketer or social media marketer, plays a crucial role in promoting a company’s brand and products across various digital channels, primarily focusing on social media platforms. Their goal is to increase brand awareness, generate leads, and drive sales through strategic online marketing initiatives.

Here’s a breakdown of some key responsibilities of a digital/social media marketing person:

Social Media Management:

  • Creating and managing social media content: They develop engaging and informative content, including text posts, images, videos, and interactive elements, tailored to each social media platform’s specific audience and algorithms.
  • Scheduling and publishing content: They plan and schedule content calendars, ensuring consistent posting and engagement with the target audience across various social media platforms.
  • Community management: They actively engage with followers by responding to comments and messages, fostering online communities, and building relationships with potential and existing customers.
  • Monitoring and analyzing social media performance: They track key metrics like reach, engagement, and follower growth, and analyze data to understand what content resonates with the audience and identify areas for improvement.

Digital Marketing Activities:

  • Search engine optimization (SEO): They may implement basic SEO practices to improve the website’s ranking in search engine results, making it more discoverable by potential customers searching for relevant keywords.
  • Email marketing: In collaboration with marketing teams, they may contribute to email marketing campaigns by creating engaging content for email newsletters or designing email templates.
  • Content marketing: They may develop content like blog posts, infographics, or videos to attract and engage the target audience, increasing brand awareness and driving traffic to the company’s website or social media platforms.
  • Paid advertising: They may manage and track paid advertising campaigns on social media platforms or search engines, targeting specific demographics and interests to reach a wider audience.

Additional tasks may include:

The digital marketing landscape constantly evolves, and keeping abreast of the latest trends, platforms, and best practices is crucial for effective marketing campaigns.

Digital/social media marketing professionals often collaborate with graphic designers, content creators, and other marketing teams to ensure a cohesive brand image and message across all marketing channels.

They regularly analyze data and report on the performance of various marketing campaigns, providing insights and recommendations for improvement.

* Salary Range

$44,700 - $89,400

(entry level – experienced)

* Regional Jobs Available


(3 year forecast)

Length of Training

10-26 weeks

Type of Training

Online (Self-paced)

Is it Right For You?

Here are some essential skills and qualities for success in this field:

  • Creativity and strong communication skills: Creating engaging and informative content that resonates with the target audience is crucial.
  • Analytical and data-driven approach: Understanding and analyzing data helps optimize campaigns and measure their effectiveness.
  • Organizational skills and time management: Juggling multiple tasks, managing social media calendars, and meeting deadlines are essential.
  • Staying up to date with the latest trends and technologies: Continuous learning and keeping up with the evolving digital landscape are necessary to stay ahead of the competition.
  • Ability to work independently and as part of a team: Collaboration with other departments like marketing, design, and sales is often crucial for successful campaigns.

Overall, digital/social media marketing is a dynamic and fast-paced field offering diverse opportunities for individuals who are creative, data-driven, and passionate about leveraging the power of digital channels to connect with audiences and achieve marketing objectives.

* Pay Range Data: Occupational Employment Wages Statistics (OEWS). 2023-Q3.
* Demand: Forecast data is based off national projections provided by the BoLS and adapted for regional growth patterns by Chmura.